When you create an account on our platform, sign up to receive offers or information, or make a booking, you give us your personal information. We also collect such information through automated technology such as cookies placed on your browser, with your consent where applicable, when you visit our sites or download and use our App. 

How is your personal information shared?

Your personal information may be shared to help you book your property or your service, communicate with you (including when we send information on products and services or enable you to communicate with hosts or service providers, and comply with the law. The Privacy Statement below details how personal information is shared.

What are your rights and choices?

You can exercise your data protection rights in various ways. For example, you can opt out of
marketing by clicking the “unsubscribe” link in the emails, in your account as applicable, or contacting our customer service via email to info@booknmark.com . Our Privacy Statement has more information about the options and data protection rights and choices available to you.

Privacy Statement

When you use our platform, we may collect the following kinds of personal information from you as needed:

· Name, username, email address, telephone number, and home, business, and billing addressees (including street and postal code)

· Government issued Identification required for booking or identity verification, such as driver’s license, passport copy or identity card. 

· Payment information such as payment card number, expiration date, billing address, and financial account number

· Travel-related preferences and requests such as favorite destination and accommodation types, and special dietary and accessibility needs, as available

· Birth date and gender

· Geolocation

· Images (including facial photographs), videos, and other recordings

· Social media account ID and other publicly available information

· Searches you conduct, transactions, and other interactions with you on our online services and Apps

· The searches and transactions conducted through the platform

· Data you give us about other people, such as your travel companions or others for whom you are making a booking

When you install our apps or use our platform, we automatically collect the following types of information from your device:

· IP address

· Device type

· Unique device identification numbers

· Internet browser-type (such as Firefox, Safari, Chrome, and Internet Explorer)

· Internet Service Provider

· Operating System

· Mobile carrier

· How your device has interacted with our online services, including the pages accessed, links clicked, trips viewed, and features used, along with associated dates and times

· Details of any referring website or exit pages, as well as general geographic location (such as at the country or city-level)

Our Cookie Statement section, included below in this Privacy Statement, further explains how we use cookies and similar tracking technology.

Mobile Apps

When you download and use any of our mobile apps, we collect certain technical information from your device to enable the app to work properly and as otherwise described in this Privacy Statement. That technical information includes:

· Device and telephone connectivity information such as your carrier, network type, network operator, subscriber identity module ("SIM") operator, and SIM country

· Operating system and version

· Device model

· Performance and data usage

· Usage data, such as dates and times the app accesses our servers, the features and links clicked in the app, searches, transactions, and the data and files downloaded to the app

· Device settings selected or enabled, such as Wi-Fi, Global Positioning System ("GPS"), and Bluetooth (which may be used for location services, subject to your permission as explained below)

· Mobile device settings

· Other technical information such as app name, type, and version as needed to provideyou with services

Permissions for Location-Based Services:

Depending on your device’s settings and permissions and your choice to participate in certain programs, we may collect the location of your device by using GPS signals, cell phone towers, Wi-Fi signals, Bluetooth or other technologies. We will collect this information, if you opt in through the app or other program (either during your initial login or later) to enable certain location-based services available within the app (for example, locating available lodging closest to you). To disable location capabilities of the app, you can log off or change your mobile device’s settings.

Use of Personal Information

We use your personal information for various purposes described below, which depend on the site you visit or the app you use. 

Your Use of Online Site, App, and Services:

· Book the requested travel or enable vacation property booking

· Provide services related to any booking and/or account

· Create, maintain, and update user accounts on our platform and authenticate you as a user

· Maintain your search and travel history, accommodation and travel preferences, and similar information about your use of BooknMark’s platform and services, and as otherwise described in this Privacy Statement

· Enable and facilitate acceptance and processing of payments, coupons, and other transactions

· Collect and enable booking-related reviews

· Help you to use our services faster and easier through features like the ability to sign-in using your account within the online service and site. 

Other Business Purposes and Compliance

· Conduct surveys, market research, and data analytics

· Maintain, improve, research, and measure the effectiveness of our site and app, activities,tools, and services

· Monitor or record calls, chats, and other communications with our customer service team and other representatives, as well as platform communications between or among partners and travelers for quality control, training, dispute resolution, and as described in this Privacy Statement

· Create aggregated or otherwise anonymized or deidentified data, which we may use and disclose without restriction where permissible

· Promote security, verify identity of our customers, prevent and investigate fraud and
unauthorized activities, defend against claims and other liabilities, and manage other risks

· Comply with applicable laws, protect our and our users’ rights and interest, defend ourselves, and respond to law enforcement, other legal authorities, and requests that are part of a legal process

· Comply with applicable security and anti-terrorism, anti-bribery, customs and immigration, and other such due diligence laws and requirements

· Operate our business using lawful business purposes and as permitted by law

Sharing of Personal Information

We share your personal information as described below and in this Privacy Statement, and as permitted by applicable law.

· Third-party service providers. We share personal information with third-parties in connection with the delivery of services to you and the operation of our business (for example, to provide credit card processing, customer service, business analytics, and fraud prevention and compliance services, and to serve you with advertising tailored to your interests). These third-party service providers are required to protect personal information we share with them and may not use any directly identifying personal information other than to provide services we contracted them for. They are not allowed to use the personal information we share for purposes of their own direct marketing.

· Travel suppliers. We share personal information with travel-related suppliers such as hotels, vacation-rental property owners and managers. Please note that travel suppliers may contact you to obtain additional information if and as required to facilitate your booking or to otherwise provide the travel or associated services.

· Other Third-Parties. When you access certain features like Facebook’s “Like” button or a single sign-on that allows you to login with your social media credentials to our online services, you will share information with the third-party, like a social media company. 

· Legal rights and obligations. We may disclose your personal information to enforce our policies, or where we are permitted (or believe in good faith that we are required) to do so by applicable law, such as in response to a request by a law enforcement or governmental authority, in connection with actual or proposed litigation, or to protect and defend our property, people and other rights or interests. We may also share your personal information pursuant to a subpoena or other legal request, or as necessary to remit certain taxes in the course of processing payments as required by law or legal process.

· Corporate transactions. We may share your personal information in connection with a corporate transaction, such as a divestiture, merger, consolidation, assignments or asset sale, or in the unlikely event of bankruptcy. In the case of any acquisition, we will inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Statement.

Your Rights and Choices

You have certain rights and choices with respect to your personal information, as described below:

· If you have an account with us, you may change your communication preferences by logging in and updating the information in your account.

· You can access, amend, inquire about deletion, or update the accuracy of your information at any time by either logging into your account or contacting us

· If you no longer wish to receive marketing and promotional emails, you may unsubscribe by clicking the ‘unsubscribe’ link in the email. You can also log into your account to change communication settings. 

· For our mobile apps, you can view and manage notifications and preferences in the settings menus of the app and of your operating system

For questions about privacy, your rights and choices, and in order to make a request to amend or update your information, or to inquire about deletion, please contact us via the options provided in the Contact Us section. 

International Data Transfer

The personal information we process may be transmitted or transferred to countries other than the country in which you reside. Those countries may have data protection laws that are different from the laws of your country.

We have taken appropriate steps and put safeguards in place to help ensure that your personal information remains protected in accordance with this Privacy Statement. 

We also require that third-party service providers to whom a data transfer is made has appropriate safeguards in place to protect your personal information, in compliance with applicable data protection law. The particular measures used will depend on the service provider. 

Security

We want you to feel confident about using our platform and all associated tools and services, and we are committed to taking appropriate steps to protect the information we collect. While no company can guarantee absolute security, we do take reasonable steps to implement appropriate physical, technical, and organizational measures to protect the personal information that we collect and process.  

Record Retention

We will retain your personal information in accordance with all applicable laws, for as long as it may be relevant to fulfill the purposes set forth in this Privacy Statement, unless a longer retention period is required or permitted by law. We will deidentify, aggregate, or otherwise anonymize your personal information if we intend to use it for analytical purposes or trend analysis over longer periods of time.

The criteria we use to determine our retention periods include:

· The duration of our relationship with you, including any open accounts you may have with BooknMark, or recent bookings or other transactions you have made on our
platform.

· Whether we have a legal obligation related to your personal information, such as laws requiring us to keep records of your transactions with us

· Whether there are any current and relevant legal obligations affecting how long we will keep your personal information, including contractual obligations, litigation holds, statutes of limitations, and regulatory investigations

Cookie Statement

Types of cookies and similar technologies

Cookies

Cookies are small pieces of text sent as files to your computer or mobile device when you visit most websites. Cookies may be delivered by us (first party cookies) or delivered by a third-party partner or supplier (third-party cookies). Cookies are either session cookies or persistent cookies. Session cookies enable sites to recognize and link the actions of a user during a browsing session and expire at the end of each session. Persistent cookies help us recognize you as an existing user and these cookies are stored on your system or device until they expire, although you can delete them before the expiration date.